How To Use Optin Bait Delivery

This feature lets you set up & send emails containing “Optin Baits”, “Content Upgrades” straight from WordPress.

Before you begin:
Optin Bait Delivery
is only available with a Business or Elite License of Optin Cat. Head here for details, or to purchase.

Setting up Optin Bait Delivery

1. In your WordPress backend, go to Optin Cat > Settings and under Power Ups activate Optin Bait Delivery.


2. Go to the optin form that you’d like to activate Optin Bait Delivery for. Each form can have a unique offer.

3. Check “Use Optin Bait Delivery”.

4. Configure Optin Bait Delivery. The “message” field supports replacement patterns. Emails will be sent as raw text.

Content Upgrades

5. You’re all set. Whenever someone opts into your form, an email will be sent to them.

Optimizing for email deliverability & troubleshooting

Option 1: Sending emails through WordPress (default)

By default, Optin Bait Delivery sends emails using WordPress’ built in email functionality (using the wp_mail() function). On most hosts, email deliverability should be good. For example, WordPress uses this same feature to send password reset emails, and popular shopping carts such as WooCommerce or Easy Digital Downloads use it to send purchase receipts.

Should you choose this option, it’s recommended you use as the from: email address.

Some servers don’t support sending emails. In this case, please try “Option 2”.

This option is highly recommended for the best email deliverability. Transactional email providers send your emails for you to ensure the best deliverability. The easiest & cheapest options to set up transactional emails for WordPress are Mandrill and Mailgun.


Mandrill uses Mailchimp’s email infrastructure to send emails. We recommend setting up Mandrill for your WordPress site using WPMandrill. Mandrill is free for up to 12,000 emails per month.


Mailgun is another great transactional email provider. We recommend using the Mailgun plugin. Mailgun lets you send 10,000 emails per month for free.

And that’s all there Optin Bait Delivery with Optin Cat.

If you still need assistance with this or anything else regarding our plugins please feel free to contact our support at

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