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About Optin Cat Conversion and Impression Tracking (and How To Disable it)

In this article, we will talk about Optin Cat’s built-in tracking. How it works, how to troubleshoot it, and how to disable it.

Before you begin:
The statistics tracking is available to free and premium users of Optin Cat.

What do the Optin Cat stats “Impressions” and “Conversions” mean?

Impressions are the number of times your form has been viewed.

Conversions are the number of submissions your form has received.

Conversion Rate is the percentage of impressions that result in a conversion.

This all tracked via admin.ajax.php requests, to make for a smooth front end experience, that requires no page loads.

Why is Optin Cat displaying more conversions than the number of people actually signed up to my list?

When using Double Optin (people get a confirmation link via email they need to click) usually 20% of subscribers will fail to confirm, meaning they’ll never be added to your list. You might want to consider turning off Double Optin.

Further reading:

If you’re not using MailChimp or Aweber, consult your email marketing provider’s knowledge base.

Also, not all submissions end in a subscriber. Some providers will not accept generic emails (like emails with “info” or “test”). Some of the submissions may be duplicate emails, and will not result in a new subscription.

It’s important to know that these statistics are for tracking how well your forms attract subscription attempts, and not how many subscribers you are actually receiving.

Comparing these stats with your list activity is a great way to determine your bounce rate.

How to disable impression & conversion tracking?

The admin.ajax.php requests used for this behavior can be heavy. It means everything has to be prepared on page load so that it can be executed without further loading. This can have an impact on page-load times if you are benchmarking, but it should not be noticeable to your customers.

However, if you are really trying to optimize, (and/or have another means in place to track this), you may want to disable the tracking completely. You can disable it by adding the following snippet to your theme’s functions.php file.


You will need to access your site via FTP to make these changes.

Then, if you want to hide the Optin Cat stats box from your dashboard, go to Screen Options and uncheck Optin Cat Summary.

And that’s all there is to Optin Cats Impression and Conversion Tracking.

If you still need assistance with this or anything else regarding our plugins please feel free to contact our support at fatcatapps.com/support/.

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