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How To Use MailChimp Single Optin (About Single VS Double Optin)

Do you want to set up MailChimp single optin using Optin Cat Premium? Curious which is the better choice? Read this guide to learn more.

Before you begin:
Single Optin for MailChimp is available with all levels of Optin Cat Premium. Head here for details, or to purchase.

What is MailChimp Single Optin?

By default, MailChimp uses a process called “Double Optin”. This means that after someone signs up to your list, they have to check their email inbox and click a confirmation link in an email sent automatically by MailChimp.

What’s the advantage of using MailChimp Single Optin (and thus disabling MailChimp double optin)?

The thing is that not all people who subscribe to your list actually click the link in the confirmation email. Usually, this is a whopping 20% (!!!). What this means is that disabling MailChimp Double Optin will boost your list growth by 20% going forward.

What’s the disadvantage of enabling MailChimp Single Optin?

As economists like to say, there’s no such thing as a free lunch. With the MailChimp double optin process, people have to jump through hoops to get on your list, which means they’ll be more responsive. You’ll only get working email addresses of people who absolutely, positively want to be on your list. This means you might end up with fewer spam complaints, better sender reputation, and better deliverability.

So, should I turn on MailChimp Single Optin?

This depends. We are fans of MailChimp Single Optin and use it ourselves. 20% more subscribers more than makes up for the disadvantages in our book.

If you’re worried about list quality, keep the following in mind: You can prune your MailChimp list at any time if you think your list quality has decreased (for instructions on how to do this, click here).

In our book, MailChimp single optin by far outweighs double optin. If you want some second opinions, here are some good resources:

Setting Up MailChimp Single Optin In WordPress

Please follow the steps below.

1. Go to your Dashboard -> Optin Cat -> Add New or Select your previously created form.

2. Go to Email Marketing Provider section -> Choose Mailchimp from the dropdown list.

3. Enter your Mailchimp account API key into the required field.

4. Then in the field for Double Optin, select “No“.

5. Select your List that you would want your Optin Cat form to populate.

mailchimp single optin

Using Single Opt-in in MailChimp will turn off your regular Welcome emails. The best workaround is to use our Content Upgrade delivery feature (for Optin Cat Business & Elite users) or to set up the welcome email as part of an autoresponder.

And that’s all there is to using MailChimp Single Optins with Optin Cat.

If you still need assistance with this or anything else regarding our plugins, please feel free to contact our support at fatcatapps.com/support/.

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