How to Migrate to the new Facebook Pixel

Jeremy Hoffman August 15, 2017

We’ve acquired the “Facebook Conversion Pixel” plugin and rebranded it to “Pixel Cat”.

This article explains how to upgrade your site from the old Conversion Pixel, to the new Facebook Pixel. The old Conversion Pixel has been deprecated, meaning it is no longer supported, and the new pixel is a massive improvement, so we definitely suggest you upgrade.

The new Facebook Pixel enables tracking across your entire site, and what was previously done with Individual Conversion Pixels now requires you to make an Event.

This article is only for people upgrading from the old Facebook Conversion Pixel plugin to the new Pixel Cat.

If you have just downloaded, and are trying to setup Pixel Cat for the first time refer to our quick start guide instead.

Before Upgrading:

Before you upgrade to Pixel Cat to use the new Facebook Pixel, there are a couple things you will need first.

1. Take note of your Conversion Pixels, and where they are.
You will need to create Events for these instead, so it’s a good idea to write down the location and purpose of each one.

2. Create a new Facebook Pixel.
Really easy. All that is required is to go the “Facebook Pixel” tab in your ads manager, and click “Create a Pixel”, then follow the prompts.

For more details, refer to section 1 of this article:

This article is Facbooks guide on converting, and is good to go over. However Section 2 of that article talks about how to install the new Facebook Pixel manually, and create events for conversion tracking. This is all done for you by “Pixel Cat”, so refer back here.

Upgrading to the new Facebook Pixel:

1. Upgrade to Pixel Cat.
The first thing to do is to confirm your upgrade in your WordPress dashboard with Pixel Cat, to begin using the new Pixel. (We’ll still save your old pixel information if you decide to switch back.)

You will see this option under Settings -> Facebook Conversion Pixel.

You’ll be greeted with a completely new UI and should see “Facebook Pixel” now in your main sidebar.

2. Enable tracking with your Pixel ID.
Go back to your Facebook ads manager to get your “Pixel ID”, and provide it to Pixel Cat in the Main tab. Tracking will then be automatically added to your entire site. (Head here for more detailed instructions.)

The following tracking will then be added for all pages:
Pageview, Button click, micro-data
These events will always be passed along. You’ll create the rest.

Don’t forget to use the “Exclude Users” option to make sure certain WordPress user roles aren’t tracked and will not pollute your data.

3. Create standard events.
Next head to the event tab to begin. Here you can create events to track conversions & user behavior.

Detailed instructions:

You will need to create eventsto replace your old Facebook Conversion Pixels.

If using WooCommerce or Easy Digital Downloads you can just enable automatic tracking events with Pixel Cat Business.

4. Verify your Pixel works.
Next we recommend you verify your pixel, and events, are working. We suggest using the “Facebook Pixel Helper” for this. Instructions.

It’s very important to verify everything is working, before continuing on. Otherwise your ad may not run if not receiving data.

5. Switch existing ads to the new pixel
Once your pixel and events are setup, you need to tell your ads to use this data.

All the ads you have running that use the old conversion pixel need to be switched to the corresponding event in the new Facebook Pixel (or else the tracking might stop working altogether).

Switching this is pretty easy:

  1. Open the Facebook ad set you need to fix.
  2. In the top section called “Optimize for a conversion”, delete the existing conversion event.
  3. Add the new Facebook Pixel Event in that same section.
  4. Click the “Save and Close” button.

Do this for all your ad sets that you need to update.

Again, refer to the Transitioning Your Ads section of this same article for more details:


Once completed, everything should be good to go. We recommend monitoring your ads and conversions a couple days after setup to make sure they are receiving data, and displaying as expected.

That’s all it takes to get up and running with the new Facebook Pixel, and Pixel Cat.

If you still need assistance with this or anything else, feel free to contact our support here.

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