Pixel Cat lets you easily track events on your WordPress site. Events indicate specific actions that are important to your business objective.
If you’re using our WooCommerce integration, all conversions (including value & currency) will be tracked automatically.
If you’re using our event builder to track events, you’ll be able to track conversions using any of the following 9 Standard Events, or by creating a custom event.
Tip: make sure to include value & currency as event parameters, so you can accurately measure ad ROI.
Now you’ll be able to create a new Facebook ad campaign (or update an existing campaign) that optimizes for conversions.