Pixel Cat lets you easily track events on your WordPress site. Events indicates specific actions that are important to your business objective.
If you’re using our WooCommerce integration, all conversions (including value & currency) will be tracked automatically.
Tip: make sure to include value & currency as event parameters, so you can accurately measure ad ROI.
Now you’ll be able to create a new Facebook ad campaign (or update an existing campaign) that optimizes for conversions.