You should always give away something of value in exchange for someone’s email address. An optin bait, such as a a checklist, a spreadsheet or similar is a great way to make your optin forms more compelling.
While site-wide optin baits work well, there’s a tactic that works even better: having custom optin baits on a per-post, per-tag or per-category basis. This tactic is sometimes called Content Upgrade.
However, setting up these unique optin gifts on a per-form basis is difficult with most email providers. Take MailChimp for example. No matter where on your site your subscribers opt in, they’ll all get the same confirmation email.
This is a real issue if you want to set up multiple content upgrades on your site. The best solution is to set up unique confirmation emails (containing the relevant optin gift) for each form. This is where our Optin Bait Delivery feature comes in.
With Optin Bait Delivery, setting up a unique “Thank you” email for your form takes just a minute. Simply click a checkbox, write your email and you’re good to go.
Optin Bait Delivery is a great way to make your email marketing smarter. Wanna give it a try? Get Optin Cat today.