Pixel Cat Advanced Matching

About Advanced Matching

Pixel Cat’s Facebook Pixel integration supports one of Facebook’s latest and greatest features – Advanced Matching. Using this feature, Facebook will leverage your own customer data (eg. email address, phone number, address) to more accurately report on conversions, better optimize your ads, and reach more people. This data is passed along to Facebook in an encrypted state. It is then used to match users on your site to their Facebook accounts. This has shown to have a 20-30% increase in the amount of matches you get. That means more people that will see your retargeting ads.


Using Advanced Matching

To turn on, go to the “Settings” area –

Then under “Facebook Settings” turn on the toggle for “Advanced Matching” –


When a customer makes a purchase, or anytime they are logged in, Pixel Cat will encrypt your customer data and send it to Facebook. It will send as much information as possible, including locale, and email, if available. This feature will work for any logged-in users, and for any EDD or WooCommerce purchases, at the time of purchase.

If you still need assistance with this or anything else regarding our plugins please feel free to contact our support at fatcatapps.com/support/.

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